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Advertising Representatives The Consultant Pharmacist® is published monthly by the American Society of Consultant Pharmacists (ASCP). Copyright © 1997, American Society of Consultant Pharmacists, Inc. All rights reserved. Statements of fact and opinion are made on the responsibility of the authors alone and do not imply an en-dorsement by the officers or members of the American Society of Consultant Pharmacists.
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BylinesShared Challenges, Common GoalsIncluded in this issue of TCP is the 1996 Annual Report of ASCP and the ASCP Foundation. I think you'll find this report interesting and informative, especially when considered in light of the shared challenges facing the society and its members.ASCP and the individual members who comprise it are striving to succeed in the same mercurial climate: one of continual struggle, adjustment, and uncertainty; a climate of doing more, better, and faster with less-and with no roadmaps and few signposts to point the way. Constant innovation is the order of the day, and traditional sources of revenue are no longer enough to ensure success. Faced with the same basic challenges, ASCP members and the society are making the same sorts of investments today to achieve continued success tomorrow. Just as ASCP members are investing their energy and resources to acquire a higher level of clinical skills and competency, ASCP is investing in new tools and programs to prepare them for the quality- and outcomes-driven future. The Geriatric Pharmacy Practice Certification Program will help ASCP members set themselves apart from the pack, and at the same time expand the society's reach far beyond its traditional sphere to include broader segments of pharmacy and health care. Another groundbreaking ASCP initiative to define best-practice standards for long-term care pharmacy will soon yield benchmarking tools to monitor and quantify your clinical impact and enhance your clout in a tough, volatile marketplace. You know the future lies in demonstrating your ability to make a real difference in overall patient outcomes and health care costs; so does ASCP. That's why we've launched the Fleetwood Project, arguably the most ambitious research initiative ever undertaken by any pharmacy organization. This crucial initiative has already yielded powerful ammunition to take to the policy and reimbursement bargaining tables. Look for even more in 1997. Consultant pharmacists are investing in the information technologies and integrated data systems that are fast becoming the very linchpin of professional success. So is ASCP. Last year the society introduced new Internet capabilities, new legislative and regulatory tracking systems, and new programs to maximize their usefulness. These are just a few of the ways ASCP is working to help you stay ahead of the curve.
ASCP's activities, though diverse, all have a single purpose:
to help consultant pharmacists succeed, wherever their professional
endeavors lead. In the final analysis, your challenges are our
challenges. Your successes are our successes. Consultant pharmacists'
future and ASCP's future aren't just closely intertwined-they're
one and the same.
R. Tim Webster |
